# Ad Revenue Calculator (RPM)

> Estimates publisher ad earnings per day, month (365/12 days) and year from page views and RPM (revenue per 1,000 impressions), optionally with several ad units per page and a fill rate, and solves for the page views needed to reach a target monthly revenue.

- Calculator id: `ad-revenue` · Category: Business & Marketing (`business`) · Tool name: `estimate_ad_revenue`
- Canonical page: https://tttkmbb.com/business/ad-revenue · This document: https://tttkmbb.com/business/ad-revenue.md · JSON definition: https://tttkmbb.com/business/ad-revenue.json

## Purpose

Estimates publisher ad earnings per day, month (365/12 days) and year from page views and RPM (revenue per 1,000 impressions), optionally with several ad units per page and a fill rate, and solves for the page views needed to reach a target monthly revenue.

**Use when:** You run a website, app or video channel and want to project ad income from traffic and RPM, or find how much traffic a revenue goal requires.

**Do not use when:** You are the advertiser buying impressions (use ad-metrics for CPM/CPC/CPA) or need revenue from sales rather than ads (use conversion-rate or roas).

## Input

| Parameter | Type | Unit | Required | Description |
| --- | --- | --- | --- | --- |
| `page_views_per_day` | number |  | required | Average daily page views (or sessions / video views, as long as rpm uses the same unit). (min 0, max 1000000000000) |
| `rpm` | number |  | required | Revenue per 1,000 impressions. With the defaults (1 ad per page, 100 % fill) this is page RPM; set ads_per_page and fill_rate_percent to treat it as ad RPM / eCPM per ad impression. (min 0, max 1000000) |
| `ads_per_page` | number |  | optional, default 1 | Ad impressions served per page view. (min 0, max 50) |
| `fill_rate_percent` | number | % | optional, default 100 | Share of ad requests that are filled with a paid ad. (min 0, max 100) |
| `target_monthly_revenue` | number |  | optional | Optional revenue goal per month; returns the page views needed at this RPM. (> 0, max 1000000000000) |

## Output

| Field | Type | Unit | Description |
| --- | --- | --- | --- |
| `ad_impressions_per_day` | number |  | page_views_per_day × ads_per_page × fill_rate. |
| `effective_page_rpm` | number |  | Revenue per 1,000 page views = rpm × ads_per_page × fill_rate. |
| `daily_revenue` | number |  | ad_impressions_per_day × rpm / 1000. |
| `monthly_revenue` | number |  | daily_revenue × 365/12. |
| `yearly_revenue` | number |  | daily_revenue × 365. |
| `required_page_views_per_day` | number |  | Daily page views needed for target_monthly_revenue (only when given). |
| `required_page_views_per_month` | number |  | Monthly page views needed for target_monthly_revenue (only when given). |

## Formula

`impressions = page_views_per_day × ads_per_page × fill_rate_percent/100; daily = impressions × rpm / 1000; monthly = daily × 365/12; yearly = daily × 365; required_page_views_per_day = target_monthly_revenue / (365/12) / effective_page_rpm × 1000`

A month is taken as 365/12 = 30.42 days so that 12 months equal one year. RPM already includes the platform's revenue share (AdSense for content pays publishers 80 % of net revenue, about 68 % of what advertisers spend).

## Data Sources

- Google AdSense Help – Revenue per thousand impressions (RPM) — https://support.google.com/adsense/answer/190515 (reference, retrieved 2026-09-24)
- Google AdSense Help – AdSense revenue share — https://support.google.com/adsense/answer/180195 (reference, retrieved 2026-09-24)
- Wikipedia – Cost per mille — https://en.wikipedia.org/wiki/Cost_per_mille (reference, retrieved 2026-09-24)

Data freshness: `static`. Deterministic formula with fixed constants; results never go stale. Inputs supplied by the caller determine the output.

## API

- `GET https://tttkmbb.com/api/v1/calculate/ad-revenue?page_views_per_day=…&rpm=…`
- `POST https://tttkmbb.com/api/v1/calculate/ad-revenue` with JSON body `{"inputs": {…}}`
- Response: unified envelope (`success`, `request`, `result.values`, `result.units`, `sources`, `freshness`, `timestamp`, `next_actions`, `links`); see https://tttkmbb.com/docs/response-format.md
- Schema: https://tttkmbb.com/api/v1/calculators/ad-revenue · OpenAPI operationId `estimate_ad_revenue` in https://tttkmbb.com/openapi.json
- Authentication: none. Rate limit: fair use, see https://tttkmbb.com/docs/rate-limits.md.

## MCP

- Server: `https://tttkmbb.com/mcp` (Streamable HTTP, JSON-RPC 2.0, no auth)
- Tool:  `run_calculator` with `{"calculator_id": "ad-revenue", "inputs": {…}}`

## Example

- 10,000 views/day, page RPM 5, target 3,000/month: inputs `{"page_views_per_day":10000,"rpm":5,"target_monthly_revenue":3000}` → `{"ad_impressions_per_day":10000,"effective_page_rpm":5,"daily_revenue":50,"monthly_revenue":1520.83,"yearly_revenue":18250,"required_page_views_per_day":19726,"required_page_views_per_month":600000}`
- 50,000 views/day, ad RPM 2.50, 3 ads/page, 80 % fill: inputs `{"page_views_per_day":50000,"rpm":2.5,"ads_per_page":3,"fill_rate_percent":80}` → `{"ad_impressions_per_day":120000,"effective_page_rpm":6,"daily_revenue":300,"monthly_revenue":9125,"yearly_revenue":109500}`

```
GET https://tttkmbb.com/api/v1/calculate/ad-revenue?page_views_per_day=10000&rpm=5&target_monthly_revenue=3000
```

## Limitations

You are the advertiser buying impressions (use ad-metrics for CPM/CPC/CPA) or need revenue from sales rather than ads (use conversion-rate or roas). A month is taken as 365/12 = 30.42 days so that 12 months equal one year. RPM already includes the platform's revenue share (AdSense for content pays publishers 80 % of net revenue, about 68 % of what advertisers spend). All values are computed from the formula above; no measurement or live data is involved.

## FAQ

**Page RPM or ad RPM?**

Page RPM is revenue per 1,000 page views; ad RPM (eCPM) is per 1,000 ad impressions. Enter page RPM with the default 1 ad per page, or ad RPM together with ads_per_page and fill_rate_percent.

**Why does the monthly figure use 30.42 days?**

365/12 keeps monthly × 12 = yearly. Multiply daily revenue by the actual number of days for a specific calendar month.

## Related

- [Ad Metrics Calculator (CPM, CPC, CTR, CPA)](https://tttkmbb.com/business/ad-metrics.md) — Advertiser-side CPM, CPC and CPA.
- [Conversion Rate Calculator](https://tttkmbb.com/business/conversion-rate.md) — Traffic needed for a target number of conversions instead of ad revenue.